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Meta Ads Helped MedEasy Gain 3X Customers

In an era where digital healthcare is rapidly evolving, MedEasy aimed to bridge the gap between patients and doctors through seamless online consultations and medicine delivery.

However, the platform faced significant branding and customer acquisition challenges. This case study highlights how our strategic paid advertising campaigns dramatically elevated MedEasy’s brand presence and drove substantial business growth.

Client Overview

MedEasy is the No. 1 digital healthcare platform in Bangladesh today, offering doctor video consultations and medicine home delivery nationwide.

Supported by the ICT division of Bangladesh, MedEasy connects users with licensed doctors from 23 specialties, allowing them to receive consultations through video calls from anywhere.

Goals

  1. Acquire new customers every month.
  2. Enhance brand visibility.
  3. Increase sales.

Challenges

  1. Not Enough Brand Visibility: MedEasy struggled with a lack of awareness in the digital space.
  2. Difficulty in Acquiring New Customers: Their digital acquisition strategy was ineffective, leading to slow growth.
  3. No Brand Guideline: The absence of a clear brand identity made marketing efforts inconsistent.
  4. Unstructured Content Marketing: Random content was published without a strategy, leading to low engagement.
  5. Lack of Creative Content: The content failed to stand out or engage the audience effectively.

Our Approach

  1. Developed a Brand Guideline
    • Conducted an in-depth analysis of MedEasy’s brand tone and established a comprehensive brand guideline.
    • Ensured consistency across all marketing channels.
  2. Aggressive Paid Advertising for Customer Acquisition
    • Launched high-converting paid ad campaigns across Facebook, Google, and other digital platforms.
    • Utilized data-driven audience targeting to reach potential customers efficiently.
    • A/B tested creatives and ad copy to maximize engagement and conversion rates.
  3. Content Strategy & Creative Content Development
    • Prepared a high-impact content strategy tailored to MedEasy’s audience.
    • Created engaging and value-driven content, including infographics, short videos, and customer testimonials.
    • Aligned paid ads with organic content to maintain a consistent brand presence.
  4. Secured Mainstream Media Coverage
    • Featured MedEasy on ‘Prothom Alo,’ Bangladesh’s leading newspaper, significantly boosting credibility and visibility.
  5. Enhanced Brand Reach and Visibility
    • Scaled paid campaigns to broaden brand exposure and improve market penetration.
    • Implemented retargeting strategies to increase customer retention and maximize ad efficiency.

Results

  1. 3X Increase in New Customers: Our aggressive paid campaigns led to a massive surge in customer acquisition.
  2. Massive Brand Growth: MedEasy became a recognized and trusted name in the digital healthcare industry.
  3. Overloaded Sales Team: Due to the high influx of leads from paid ads, MedEasy’s sales team struggled to keep up with demand.
  4. Improved Customer Engagement: Paid ad funnels, combined with optimized content, led to higher interaction and conversion rates.
  5. Sustainable Business Growth: With a high-ROI ad strategy and a structured brand presence, MedEasy is now positioned for long-term success.

Hear a few words about us from the client,

End Words

Through performance-driven paid advertising, strategic brand positioning, and high-quality content, we transformed MedEasy from a struggling brand into a thriving digital healthcare platform in Bangladesh. Our paid campaigns not only enhanced visibility but also generated remarkable business results, reinforcing MedEasy’s position as an industry leader.

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