5 Steps for Developing Brand Identity – Part 2

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5 Steps to Build Brand Identity

Do you know how many people use the internet nowadays? According to statistics near about 3.17 billion people use the internet. Among them, 2.3 billion users are active on social media. In comparison with last year, it is 176 million more. Ninety-one percent of the brand who are doing retail business usually are concern about this fact. They are using three to five social media channels to grab their target market attention. It is because a person sees hundreds of ads every day. The global market has seen a remarkable shift in promoting the brand using technology. And social media is one of the most powerful channels for marketers.

It’s a surprising scenario, that is businesses succeeding in marketing are vitally depends on Branding.

So, Build a Brand Identity Using These Amazing Five Steps:

1. Focus on what makes you dissimilar:

Brand identity is identified as something unique, and what is your something? The essential step to building brand identity is found out a trait that differentiates you from your competitor. So analyses your competitor how do they explain their brand and how they don’t? Look for findings so that you can address them for your own. In this sense, you can do a strategic SWOT analysis. Your strength, weakness, opportunity, and thread indicate to you what kind of uniqueness your brand can adopt.

2. Do branding with consistency:

The most precious thing about Branding is to get a chance to engage with potential customers. If you set different strategies for the various channels, then people will face some problems to decode what is your brand. Building a brand identity requires consistent connectivity with the target customer. So that you need to keep your messaging the same & consistently promote your content on various channels.  If you want to make your brand consistent, then you must consider –

  • What your company stands for, that means, what is your core value?
  • How will your core value benefit the customer?
  • Figure out how you represent your brand to your target customer? So that you need to create a brand voice
  • Show your customer the ideal experience of your brand
  • And after all, carry the brand message to everywhere

3. Your Name, Logo, and URL should say the same word:

At first, you should ensure the uniqueness of your business name, logo, and URL. All elements should represent the same voice as your logo color, name font, logo design, website URL, website outlook, and social media connection must be relevant to each other. For example, if your business is related to the girl’s product, then your logo color can be pink, purple, light blue, etc. The consumer gets the same message from your brand element, and they recall it easily when one of those appear in front of them. When customers here your business name, they can visualize your logo, slogan as well as what is your product. For example, when you think about the phone, then you usually can imagine some brands like Samsung, Apple, Huawei, etc. And this is the main benefit of your relevant logo, name, and slogan.

4. Explore your target market, value proposition, and competitor:

At first, you need to explore your target market insights. What they want, what is their expectations, needs, behavioral pattern, market approaches, etc. Different people demand different things as like if you’re going to sale a tech product, you need to find out who is substantial tech-savvy. So, you need to analyze your customers deeply. Analyze their content, their working structure to set your own.

Do you think you are different from others? What makes you unique from others? What can you offer to your customer that your competitor can’t? This question indicates one precious thing that is creating value. Continuous improvement of the value proposition is a must for developing the brand identity. For example, if your business is online-based, then you can add value by 24/7 customer care support, Good greetings, discount, gift card, etc.

Finally, you must analyze your competitors. For developing a successful brand, you must know the difference between you and your competitor. Sometimes Extreme tracking of your competitor educates you on what kind of branding strategy does well and what doesn’t. Remember, analyzing the market, and your competitors are the base of your business. So study on it, know how to do it correctly, or take help from the expert. You can’t be good at all aspects. So taking advice from the professional might comes handy.

 5. Monitor, evaluate, and refine your brand strategy:

After building some strategy, then you need to monitor that strategy so that you can find out which ones perform better. Continuous evaluation of branding response is the most valuable component to establish a sustainable brand. So constant analysis and evaluation should be ongoing till to the end of life.

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