Acts Asset is a pioneering real estate company in Bangladesh, renowned for its innovative projects and customer-centric approach.
Despite their strong market position, they faced challenges in leveraging digital platforms, particularly in engaging their potential customers on social media.
Challenges
Acts Asset’s primary challenge was a lackluster digital presence, particularly on Facebook. Their existing page did not effectively represent the brand’s value and failed to engage their target audience.
Additionally, their content strategy needed the dynamism required to stand out in a competitive real estate market.
Approach
To address these challenges and enhance Acts Asset’s digital presence, our team at Bizcope deployed a comprehensive, multi-faceted approach.
By focusing on value-driven content and strategic media buying, we gained not only more engagements but also created a lasting connection with their target audience.
We worked on the following stages to build a sustainable digital presence for Acts Asset.
Facebook Page Audit
We began by conducting a thorough audit of Acts Asset’s Facebook page. The audit revealed several areas needing improvement, including inconsistent branding, lack of engaging content, and underutilized features.
We revamped the page by optimizing the profile and cover images, ensuring brand consistency, and organizing the page’s skin with a well-planned brand guideline provided by our team.
Competitor Analysis
Our team conducted an in-depth analysis of Acts Asset’s top competitors. We examined their content and advertising strategies to understand what resonated with the target audience.
This analysis provided valuable insights into industry trends and audience preferences, allowing us to identify gaps in Acts Asset’s current strategy.
Content Strategy and Calendar
Based on our research, we developed a value-adding content strategy tailored to Acts Asset’s audience.
We also created a detailed content calendar to ensure a consistent posting schedule and timely execution of campaigns.
Campaign Plan and Media Buying
To maximize the reach and impact of our content, we devised a comprehensive campaign plan. This included setting specific goals, defining target audiences, and selecting the most effective ad formats.
Analysis and Optimization
We continuously monitored the performance of our campaigns, analyzing key metrics such as engagement rates, click-through rates, and conversion rates.
By comparing these results with past performance, we identified successful strategies and areas needing improvement. This ongoing analysis allowed us to refine our approach and implement actions that brought effective results for Acts Asset.
Results
The implementation of these strategies led to a significant improvement in Acts Asset’s digital presence.
The revamped Facebook page attracted more followers and increased engagement.
The new content strategy resonated with the target audience, leading to higher interaction rates.
The well-planned ad campaigns successfully reached potential customers, resulting in increased inquiries and conversions.
Hear a few words about our service directly from the CEO of Acts Asset
End Words
Through a structured and research-driven approach, we were able to enhance Acts Asset’s digital presence, making their brand more visible and engaging in the competitive real estate market.
This case study highlights the importance of a well-rounded digital strategy, from auditing existing platforms to executing targeted campaigns, in achieving business objectives and driving growth.
If you want similar results for your business, please contact us and schedule a meeting with our experts!
