How to Plan a Marketing Budget in 2022

“The hardest thing about getting publicity is doing so on a budget.” You know your business has value to offer its client base only if you could identify and reach out to them, right? Thankfully, that’s not the most challenging part – top digital marketing service providers are waiting to give your brand the exposure […]

10 Types of Creative Content Marketing and Why They Work

In today’s business environment, winning and retaining customers requires a strong online presence. How you present your brand online influences whether and how customers interact with you. Will they buy, or will they skip to your competitors? Content marketing often depends on your target audience and your brand priorities. Content can be used for creating […]

Bizcope & JCI: Partnering for Success

We are delighted to announce that, Bizcope is taking a step to create more opportunities for local and international businesses and expand on digital platforms. Keeping this aim in mind, Bizcope recently signed a Memorandum of Understanding (MoU) with Junior Chamber International (JCI) on August 9, 2022. JCI is a non-profit international non-governmental organization established […]

8 Essential Elements of an Effective Corporate Video

Corporate videos form an integral part of creating a company’s brand identity and are constantly used as an effective tool for communication and marketing. When you hear the words ‘corporate videos’, you may instantly think of advertisements from – Apple, Samsung, Nike, Mercedes, Porsche, AT&T, Vodafone, Fly Emirates, and other industry titans. Although these examples […]

A Beginners Guide to Adobe Photoshop In 2022 (+ With Illustration)

Knowing how to use Photoshop tools is an invaluable skill in the age of media and exposure. With so many features, there is only so little you cannot do. Of course, the features make Photoshop indispensable and one of the most valuable tools to master in 2022. But the upshots come with one caveat: the […]

What is Influencer Marketing, and 7 Reasons Why It Works?

Have you ever wondered why you see all these funny people pop up on your news feed or YouTube searches with hilarious content? Content that starts off with periodical moments but end up directing you to a particular product or service? Also, have you ever been intrigued with a person with amazing persuading powers teach […]

6 Best Vector Graphic Software

Vector graphic software is a tool for creating, composing, and editing images. It makes it possible to create high-definition images that can be scaled indefinitely without losing quality when used for this software. Designing logos, illustrations, and print layouts are the main purpose of this software. Vectorization services like logo to vector, raster to vector […]

Clipping Path vs Masking: What’s The Difference [Step-by-Step Guide]

In the age dominated by social media, images are ever more important. From newspapers, to  billboards, to webpages—images are everywhere. And in our efforts to make things look more appealing, photo retouching techniques are of utmost importance. Such is the use of clipping path and image masking techniques. There is one question that arises though. […]