Genesis is a car rental service provider in Bangladesh. They offer car rental services across the country, with a particular focus on customers in Dhaka. When they came to Bizcope, the business was completely new to the market.
There was no existing website to send customers to. There was also no Google Ads account, campaign history, or previous advertising data to work with. We had to create the digital foundation from the ground up before the first ad went live.
After establishing the foundation, we then launched Google Search Ads to reach the customers, with the first campaigns going live on May 11, 2026. Over the next 99 days, from May 11 to August 17, 2026, the campaigns generated 1.92K conversions from 14.4K clicks, at an average cost of just $1.52 per conversion.
Results at a Glance
1.92K
Conversions in 99 Days
14.4K
Clicks from Google Ads
13.33%
Conversion Rate
$1.52
Average Cost per Conversion
$0.20
Average Cost per Click
$2.93K
Total Ad Spend
The Challenge: Everything Had to Be Built From Zero
Genesis did not have an existing digital setup when they partnered with us. There was no website, no Google Ads account, and no campaign data to guide the first steps.
That meant we could not simply take over an existing campaign and make changes. We had to build the website, prepare the important pages, create the advertising account, and develop the campaigns from the beginning.
As we already had experience working with car rental businesses from the ground up, we used that expertise to build Genesis’s digital foundation from the beginning.
What We Did
A Website Built for Paid Traffic
Before launching the ads, we designed and developed the Genesis website around the needs of people searching for car rental services. We focused on clear service information, relevant pages, and conversion-friendly paths. The goal was to prepare the website before spending money to bring paid traffic to it.
Google Ads Account and Campaign Setup
We created Genesis’s Google Ads account from scratch and set up the campaigns around its car rental services. There was no previous account structure or campaign data to inherit. Our team handled the setup and built the Search Ads strategy around the demand Genesis wanted to reach.
Search Keywords Based on Customer Demand
We targeted people already searching for car rental services on Google. The campaigns included broad service searches such as “rent a car” and “car rental.” We also targeted location-based searches such as “rent a car Dhaka,” “rent a car Bangladesh,” and “rent a car Uttara.”
Ongoing Campaign Management
The work did not end after the campaigns went live. We continued monitoring the campaigns and keyword performance to manage the budget and improve efficiency over the campaign period.
The Results: 1.92K Conversions in 99 Days
From May 11 to August 17, 2026, Genesis received 14.4K clicks through Google Search Ads and generated 1.92K conversions. The campaign reached a 13.33% conversion rate, with an average cost per conversion of $1.52.
The total ad spend during the 99 days was $2.93K. On average, the campaign generated around 19.4 conversions per day from approximately 145.5 clicks per day.
The keyword data also shows where a large part of the campaign performance came from. We targeted a wide range of relevant searches, with several core car rental keywords generating a high number of clicks and conversions.
| Keyword | Clicks | Avg. CPC | Conversions |
|---|---|---|---|
| rent a car Top | 3,840 | $0.19 | 697.37 |
| car rental | 1,699 | $0.18 | 275.33 |
| rent a car dhaka | 1,385 | $0.23 | 264.33 |
| rent a car bangladesh | 546 | $0.18 | 89.5 |
| rent a car uttara | 311 | $0.22 | 76 |
| car rental dhaka | 469 | $0.19 | 66.67 |
| car rent dhaka | 336 | $0.19 | 56.33 |
Why This Approach Worked
We did not treat website development and paid advertising as two separate projects.
The website was built first with the advertising strategy in mind. Then we used Search Ads to reach people actively looking for car rental services.
The campaign focused on relevant searches, especially high-volume and location-based terms. This allowed Genesis to appear in front of people searching for the service it provides.
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