If you are reading this post, that means you know what SEO is. So, I am not going to discuss it. Let’s talk about the core topic.
Creating your SEO campaign is not an easy task. If you don’t know the step by step process, then you might miss something.
I am going to write 8 simple step by step process about how to create an SEO campaign for any project.
An important fact, I am going to mention a few tools we use to implement to set our SEO campaign properly.
How to create an SEO campaign in 8 steps –
- Keyword Research & Competitor Analysis
- Website Audit
- Page Optimization
- Link Building
- Rank Tracking
- Backlink Audit
- Page Tracking
- Social Media for SEO
Find the target keywords –
Finding the best-targeted keywords is the main base for your SEO campaign. Without a proper foundation, you can’t build a high rise multi-storied building. So, without an appropriate set of keyword, you might not achieve the result you want.
Tools to advice for keyword research –
- Google keyword planner
- AHREFS (Highly Recommended)
- Rank Tracker from Link-Assistant (I am enjoying using this tool)
- Ubersuggest 2.0 (best to use if you don’t have paid tools)
Getting keyword ideas, finding the properly targeted set of terms based on the competition is the key point for your SEO campaign. I will dive into a detailed keyword research guide in the next topic.
Website audit –
Run an audit to find your website issues is the essential part. We need to fix all the technical problems to make it more SEO friendly. To run a manual check-up is time-consuming. Also, there is a high chance you might miss some issues which are not an easy task to find manually. Tools come handy in that case.
Tools to advice for website audit –
- Website Auditor from Link-Assistant (My preferred one)
- Screaming Frog (Best for auditing each post and pages)
There are some other tools to audit the website. But I use the above one. Later merge all the reports to create a summary for working on it.
You will find a complete SEO audit guide in our upcoming segments.
Page Optimization –
After fixing all the technical issues, you need to optimize each piece of content. On-page SEO plays a vital role now to dominate in the SERP. For optimizing each content accurately, we can use the plugin if we are using WordPress as a CMS.
Tools to advice for On-Page SEO –
- Website Auditor from Link Assistant
- Rank Math SEO Plugin (One of the best SEO plugin)
- Screaming Frog
- Rank tracker to find the keyword gap between competitors.
For basic optimization, rank math plugin recommendation is enough to do the task. Follow the list of tasks it shows, and you are good to go.
We are going to publish a detailed and comprehensive On-Page SEO guide with a case study. Stay touched.
Link Building –
No matter what other people said, I firmly believe that building links is a game-changer in SEO. And building quality natural links are tough to do. Bizcope followed two steps to build links –
- Replicate competitors link profile. (Reverse Engineering)
- Our own link building process.
Here I don’t mean any secret recipe by mentioning own link building process. We follow the general and trendy process running in the industry like outreach, resource page link building, broken link building, PBN (yes, we do rely on PBN) and so on.
Tools to advice for link building – (it’s not about automation)
- AHREFS (No tools can beat it)
- Majestic (I liked their TF: CF feature)
- Spyglass from Link Assistant
- Monitor Backlinks
Building link is a lengthy and time-consuming process in SEO. We are working on publishing a detailed case study to show how to build links in different ways.
Rank Tracking –
Tracking the progress will indicate how your campaign is performing. The most common question from the client is – Hey how’s the campaign going on? The simple answer is to provide proof of the result.
We can track the keywords to find the ranking progress. Show the graph of improvement via various tools.
Tools to advice for tracking rank –
- Google Search Console
- Google Analytics
- Rank Tracker from Link Assistant
- Accuranker (Best for accurate result)
- SERPRobot (Best value in paid tools)
- SEOlium (Newcomer, damn cheap rate)
Back Link Audit –
Auditing your link profile is an essential task in SEO now. You don’t know where your website gains the links. There is a high chance to get affected by negative SEO as well. So, tracking the links no, sources and anchor text is significant.
Tools to advice for tracking link –
- Spyglass from Link-Assistant (I like using it)
- Monitor Backlinks
- Link Cheetah
Monitor your links and find the unexpected one regularly. Find the malicious links and remove it which are dragging down your ranking.
Page Tracking –
Besides tracking links, we should monitor our landing pages. How many links we gain for which pages, pages getting the most impression, how anchors are distributed, organic keywords are ranking for each page, and so on. Best way to monitor landing pages via search console and analytics.
Tools to advice for tracking landing pages –
- Search console
- Google analytic
- Rank tracker
Monitoring pages helps us to find the most successful post on our website. Also, we can discover which pages are not working well. We can see the issues and try to fix it. Or if you want, you can get rid of the old blog post, which is not helping your project. Blogger James Pearson wrote a post about it how he gets rid of the old post and increase the result.
Social media for SEO –
We all know that social signal creates an impact in ranking more or less. Social signs show how your brand is doing well in the market. You can figure out how you need to proceed with your brand keywords and other terms. Work on it and try to grow your website as a brand in social media. It helps to increase EAT and dominate the SERP.
This post is a basic outline of how to create an SEO campaign for any personal or client project. For in detailed guideline, you have to keep an eye on our blog section.
Let us know if you have any queries. Feel free to ask and share your opinion.