2023 is almost here. In July 2023, Google Analytics will fully migrate to GA4. Google Analytics 4 was released as a beta version in 2019. The user was free to select between Universal Analytics and the GA4. But now Google has officially announced that Google Analytics 4 will replace the current version of Google Analytics (Universal Analytics).
If you are using Universal Analytics and you haven’t migrated yet, you must take immediate action to make an analytics plan. You need to understand what’s new in Analytics 4 and how it’s different from current Google Analytics.
Today we’ll talk about how to migrate from Universal Analytics to GA4.
Let’s dive right in!
Google Analytics 4 is a new platform with features built for an entirely new purpose. You need to take some additional setup and configuration steps. Here are some key changes in the new version of analytics –
There are two way to set up Google Analytics 4 –
Keeping in mind the new users, we cover how to set up Google Analytics 4 in this section.
Since this setup is for beginners, let’s start with setting up a Google Analytics Account.
The steps to set up a Google Analytics account are complete. Now, we have set up a Google Tag Manager account.
For those who already have a Google Analytics account, the Google Analytics 4 Setup Assistant makes configuration easier. Without changing your UA account, you can establish a new property. Then, your new Google Analytics 4 property will continue to gather data on your website with your current property.
Google Analytics 4 is more powerful, more flexible and more accurate than Universal Analytics. The sooner you start your migration, the more data you will have at your disposal, and thus the lower chances of your data loss. The above guide navigates you through the main points of your migration process.
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