When Legend approached Bizcope, they had a vision but little else. With only a selected location for their restaurant, they sought a partner who could help bring their dream to life.
Bizcope took on the challenge as a digital marketing agency and a full-fledged brand-building partner.
From naming the restaurant to crafting its digital presence, we worked together to create a brand that is now a household name.
The Challenge
Legend was starting from zero—no name, no menu, no chefs, and no concept. While they had secured a location, they needed assistance with every other element of their business, including:
- Brand Identity: Establishing a name and crafting a compelling identity for the restaurant.
- Strategic Planning: Designing the interior, selecting chefs, and finalizing the menu to appeal to their target audience.
- Digital Presence: Building awareness and engagement from the ground up on social media.
The challenge was to create a cohesive and engaging brand while ensuring everything resonated with their target market.
Our Role in Building Legend Restaurant
Bizcope didn’t just assist, we took the reins to build Legend Restaurant as though it was our own business. Here’s how we turned an empty space into a booming restaurant brand:
1. Brand Naming and Identity Creation
- Conducted brainstorming sessions to select a name that was memorable, meaningful, and aligned with the restaurant’s vision.
- Designed a professional logo and branding materials to establish a distinct identity.
2. Interior Design Guidance
- Provided insights into creating an interior that was not only inviting but also aligned with the brand’s personality.
- Ensured the design would appeal to both dine-in customers and social media-savvy patrons who value Instagram-worthy aesthetics.
3. Content Marketing and Social Media Strategy
- Developed a comprehensive content strategy to build awareness and drive engagement on Facebook and Instagram.
- Created high-quality content, including food photography, videos, behind-the-scenes stories, and customer testimonials.
- Ran interactive campaigns such as polls, giveaways, and seasonal promotions.
4. Digital Advertising Campaigns
- Launched targeted Facebook and Instagram ad campaigns to maximize reach and attract new followers.
- Focused on driving local foot traffic and building an online community.
The Results
Our all-encompassing approach delivered exceptional results, turning Legend Restaurant into a recognized and celebrated restaurant brand:
- 1 Million Reach: Our digital efforts expanded Legend’s visibility to over 1 million people, ensuring the brand became widely known.
- 229.9% Increase in Facebook Page Visits: The restaurant saw an exponential increase in traffic to its page, converting curious visitors into loyal followers.
- 263.8% Growth in Followers: Our strategies attracted and engaged followers, building a sustainable online community.
End Words
This project with Legend Restaurant underscores the power of a holistic approach to brand building. From conception to execution, Bizcope acted as more than a marketing partner—we were brand architects.
By combining strategy, creativity, and data-driven decisions, we built Legend’s identity, established its presence, and connected it with its audience, creating a brand that resonates deeply with its community.
Do you want similar results for your business, contact us today!
