Think about the keywords that your business customer might search for to find the required information. Among the types of keywords long tail keywords and fat head keywords are two important terms for SEO. Users who want to search specific information might use different keywords (long tail keywords) in their search queries than someone who search general information (fat head keywords). This infographic will help you understand the differences between the two types of keywords along with their advantages and disadvantages to use.
Long Tail Keywords vs Fat Head Keywords
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