Campaign period: 1 Sep 2025 – Present
Channels: Google Ads (Search + Call-focused + Maps/Local)
Executive Summary
Moriom Rent a Car partnered with Bizcope to scale inbound bookings and inquiries in Dhaka through high-intent Google Ads. From September 2025 to date, the campaigns generated consistent and profitable lead volume, especially calls and messaging, while keeping cost-per-click extremely low.
Business Goals
- Drive qualified inquiries for: car rental, airport pickup, daily rental, monthly rental, corporate rentals, and group tour bus/coaster services.
- Increase phone calls and direct message leads (WhatsApp), while maintaining cost efficiency.
- Improve lead quality by aligning ads to the right landing pages and service intent.
Results Highlights & Evidence
| Last 28 days (Nov 30 – Dec 27, 2025) | Compared to previous period |
| Conversions (incl. projected) | +66.13% (Total: 1,352.33) |
| Cost | -0.62% (Total: $930) |
| CPA (incl. projected) | $0.69 |
Comparing with the Competitors
- Auction insights example (Dec 25, 2025):
impression share 14.68%, higher than several competitors (<10%).
2. Auction insights positioning:
strong impression share and competitive top-of-page presence in the same auctions.
Key Conversion Actions Tracked
| Conversion action | All conversions |
| Clicks to call (Google-hosted) | 1,579 |
| Phone Call Website | 998 |
| WhatsApp click (Website) | 400 |
| Lead form – Submit (Google-hosted) | 128 |
| Business profile – Form | 85 |
| Mail Button (Website) | 60 |
Strategies That Achieved This Result
Goal-aligned campaign structure: Built only the campaign types that directly support bookings and inquiries: Search campaigns for high-intent keywords, Call Ads for immediate phone leads, Maps/Local (Google Business Profile) visibility, and a dedicated group tour bus/coaster campaign to capture a separate demand segment.
Data-driven keyword strategy: Curated keywords around service intent (airport pickup, corporate, monthly, daily, car rental) and continuously refined them using search-term data—keeping relevance high and waste low.
Landing page + CRO alignment: Matched each campaign/ad group to the most relevant, high-converting landing page so visitors land on the exact service they searched for—reducing drop-off and improving conversion rate.
Relentless optimization cadence: Weekly performance reviews across bids, budgets, and creatives. We monitored search terms, added negatives, tuned targeting, and reallocated budget to the best-performing segments.
Ad copy built for local buying intent: Wrote ads that emphasize what users in Dhaka care about most—availability, fast response, and clear service intent (airport pickup, daily/monthly, corporate)—to increase call/message action rates.
Extension-first approach for higher CTR & conversion: Used call assets, sitelinks, structured snippets, and location assets to occupy more SERP real estate and make ‘call’ and ‘directions’ the easiest next step.
Geo + time-based focusing: Prioritized the strongest-performing service areas and peak inquiry hours, improving efficiency and ensuring budget is spent when users are most likely to convert.
Conversion tracking hygiene: Tracked key actions (calls, lead forms, WhatsApp, Google Business Profile forms) to measure real business outcomes—allowing optimization decisions based on conversions, not clicks.
Execution Workflow
- Audit + segmentation by service line (car rental, airport pickup, monthly, corporate, group/coaster).
- Build campaign structure + conversion tracking map (calls, forms, WhatsApp, GBP actions).
- Launch → measure → optimize: search terms, negatives, ads, bids, budgets, landing page alignment.
- Scale what works: shift spend toward top converters and highest-intent queries.
Client Feedback
| “Very happy with the results. My call center is always busy because of the Ad performance.” |
Key Takeaways
- Volume Doesn’t Have to Cost More: We doubled sales volume while keeping the ad spend nearly flat.
- Dominance is a Choice: By optimizing for Impression Share on the right keywords, you can push competitors out of the visible market.
- CPA is the Only Metric: We stopped worrying about “impressions” and optimized ruthlessly for that $0.69 CPA.
- The Dhaka market is ours: With competitors lagging at <10% share, Moriom isn’t just participating in the market—they are owning it.
