Networcx is a pioneering SAAS company in the logistics and freight forwarding industry, offering solutions to digitalize marketing, sales, and service processes.
Their CRM system is designed to streamline customer interactions and manage key operations such as quotations, sales planning, and performance—all in one place.
Networcx’s mission is to simplify complex logistics processes, making them more efficient and effective for businesses.
Objective
Networcx partnered with Bizcope to enhance their online visibility and boost organic search rankings to drive more qualified traffic to their website.
The primary objective was to position Networcx as a leader in the logistics CRM space and increase lead generation through improved search engine performance.
Challenges
- Competitive Market: Networcx operates in a highly competitive industry where major players dominate search engine rankings.
- Low Keyword Rankings: Networcx was struggling with low keyword rankings for crucial industry-related terms despite offering top-notch services.
- Technical SEO Issues: The website had several technical issues, including slow page load times, broken links, and poor mobile optimization, which negatively impacted user experience and search engine rankings.
- Content Gaps: There was a lack of high-quality, SEO-optimized content targeting the right keywords and addressing the needs of their target audience.
Strategy and Approach
To achieve Networcx’s goals, Bizcope developed and executed a comprehensive SEO strategy focused on the following key areas:
Website Audit and Technical SEO Fixes
✔ Conducted a thorough website audit to identify technical issues hindering search engine performance.
✔ Fixed broken links, improved page load speed, and enhanced mobile optimization.
✔ Implemented schema markup to improve search engine understanding of the site’s content.
UI/UX Improvement
✔ Scanned all the pages and addressed UI/UX improvement scopes for the betterment of user-friendliness.
✔ Our design and development team modified the design for better UI/UX where users can easily navigate.
Keyword Research and Optimization
✔ Performed in-depth keyword research to identify high-impact, relevant keywords with strong search volume and low competition.
✔ Optimized existing content and metadata to target these keywords effectively.
Content Development
✔ Developed high-quality blog posts and service pages optimized for target keywords.
✔ Focused on creating content that not only ranked well but also provided valuable insights to logistics companies, helping establish Networcx as a thought leader in the space.
Results
The implementation of Bizcope’s SEO strategy led to significant improvements in Networcx’s online presence:
- Organic Traffic Increase: Within 15 months, Networcx experienced a 75% increase in organic traffic, with a substantial portion coming from high-intent keywords.
- Lead Generation: The enhanced visibility and content optimization contributed to a 40% increase in lead generation through organic search channels.
- Enhanced User Experience: Technical SEO & UI/UX improvements resulted in faster load times, better mobile responsiveness, and an overall enhanced user experience, reducing bounce rates by 25%.
Hear directly from Networcx about our service
End Words
Through strategic SEO planning and execution, Bizcope helped Networcx overcome significant challenges and achieve their business goals.
By focusing on technical SEO, content optimization, and effective keyword targeting, Bizcope significantly improved Networcx’s online visibility, leading to increased traffic, higher rankings, and more leads.
This case study highlights the importance of a holistic SEO approach and the impact it can have on business success.
Contact us today if you need similar results for your business!
