MedEasy is a prominent healthcare ecommerce platform providing medicines and medical support to millions of people in every corner of the country.
Within just 80 days, we achieved remarkable success, increasing their organic traffic by more than 1200%.
This case study outlines the strategic steps and interventions we implemented to accomplish this significant growth.
Challenges Faced by MedEasy
When MedEasy approached us, they were grappling with several critical issues that hindered their online performance:
- Numerous technical issues impacting site functionality.
- Improper rendering of most web pages.
- Severe core web vital issues, particularly related to site speed.
- Missing metadata on many product pages.
- A complicated purchasing process from a user perspective.
Strategic Steps Implemented
To address these challenges and achieve our ambitious goals, we implemented a series of targeted actions:
1. Collaboration with the Tech Team to Resolve Technical Issues
We engaged closely with MedEasy’s technical team to identify and resolve numerous technical issues affecting the site.
This collaboration was very impactful in ensuring the platform’s stability and performance, providing a solid foundation for further SEO enhancements.
2. Fixing Rendering Issues
The incorrect rendering of web pages was a significant problem that not only degraded user experience but also made it more difficult for search engine crawlers to properly index the website.
To ensure that every page appeared correctly on all devices and browsers, we identified the underlying causes of these rendering problems and put fixes in place.
3. Addressing Core Web Vitals and Site Speed
Site speed was one of the key web metrics that had a big influence on MedEasy’s SEO results.
To find blockages and improve loading times and general site responsiveness, we carried out a thorough assessment.
Improvements included:
- Optimizing images and media files.
- Minifying CSS, JavaScript, and HTML.
- Leveraging browser caching.
4. Optimizing Metadata on Product Pages
Essential metadata was missing from a large number of MedEasy’s product pages, which is detrimental to SEO.
We updated and analyzed the site’s metadata methodically, making sure that every page had the proper keywords, descriptions, and titles.
Click-through rates (CTR) and search engine rankings were both enhanced by this improvement.
Results Achieved
- Organic Traffic Growth: An impressive 1200% rise in organic traffic in just eighty days.
- Improved User Experience: Enhanced site speed and simplified purchasing process led to higher user engagement.
- Higher Conversion Rates: The optimized purchasing process and better-performing product pages contributed to a significant increase in conversion rates.
- Enhanced SEO Performance: Resolving technical issues and optimizing metadata improved search engine rankings across numerous keywords.
Let’s hear about our service directly from MedEasy
Conclusion
The success of MedEasy’s digital transformation underscores the importance of a holistic approach to SEO and digital marketing.
For businesses facing similar challenges, our approach with MedEasy highlights the value of thorough diagnostics, close collaboration with technical teams, and a relentless focus on user experience.
If you are facing issues with your digital growth, 50+ brains are here waiting to help you just like we did for MedEasy. Contact us today to discuss your growth opportunities.
