We don’t just build a website; we build a business. There are many business modules that mostly rely on a website to run their business. Thus a substantial amount of planning and vision goes into creating a website that serves its purpose well. To create a website that is not just eye-catching but also highly engaging is very important to retain its audience.
Thus, an attractive website is no longer enough, it must also be user friendly and good enough to satisfy the audience. To deliver a site like that, a developer must know what exactly would add value and meaning to the user experience.
The 6 key pillars to remember
For a good UX, a great vision and understanding is required. This article brings you the 6 essential pillars for creating a great UX.
1. Impress your visitor in 5 seconds
Studies say if you can impress your visitor in 5 seconds they are going to interact with your website for sure.
So while creating a landing page make sure you are representing something that is uniquely valuable. To do so, you don’t need to make a stunning design that needs lots of money. Maybe you can draw attention with an excellent copywriting, and call-to-action. But to uphold your message or offerings, you need to use an appropriate interface. While making your website make sure that your web developer understands this. Our web design company is insanely knowledgeable and has 10+ years of experience to meet this goal.
2. Goal Oriented Design
The people who will land your website will come from external links. Probably they will come from google search links or a link shared in social media or so on. So, they will reach your website with a specific goal. Make sure every landing page you design meets a specific goal. This is very important and most web developers and companies don’t understand this.
3. Simplicity and minimalism
When you fill your web pages with elaborate information, it appears to be cluttered and disrupts the flow of readability. On the other hand, precise content with a clean presentation makes navigation simpler, enjoyable, and effective. Also, expressing clearly and boldly in minimum words must be ensured.
Other than these, you must not add excessive design as it can make it too complex to understand. While it can make your website appear highly appealing, that is not the only important here. With the least amount of distractions and using minimalistic designing, you can deliver an idealistic user-experience.
4. Consistent designing
There can be external links on search engines or other web pages that link to your web page. From the home page to every small page, a designated layout and a consistent design is a must. This makes it easier for the users to retrieve the information that they seek.
Also, every link must lead to a proper webpage and should not lead to errors or wrong sites. This must be updated over and over to ensure that the site does not have dead external/internal linking. A consistent website ensures that the user can navigate through the website unhindered and effectively.
5. Familiarity
While navigating a website, a user approaches it with an expectation of familiarity in the way a site functions. From the position of particular items to the way normally a button/tab functions, it must not be too unpredictable.
While creating a creative site can be interesting, you must prioritize the requirements of your clients over it. Adding an element of unpredictability will create confusion and inconvenience in the minds of the user. It is normal for users to mostly identify with the patterns of familiarity, and thus, it is an important factor to consider.
6. Orderly format
Lastly, as you add content to a webpage, you must ensure that you add them in a structured manner. Proper grouping of items and arranging the page in a way that enhances the navigation flow must be done.
This is because improperly structured content can make important data get overlooked by the user. To check this, you can also get your website tested for user experiences, ease of navigation, and ease of apprehension.
Final takeaways
An ideal UX design must provide the required information to the user in minimum efforts and time. From structure, layout to design, the website’s simplicity, minimalism, and clarity must be properly maintained. Also, you must know your target audience and their usual patterns.
This will help you to create a website that is easy for them to interact with, navigate, and comprehend. Now that you know the essentials go on, and create an excellent UX!