“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” (Darren Rowse, Founder Problogger).
I don’t know how many of you believe this quote but I can say it is a universal truth. Then why do we need an internet marketing firm (also called Digital Marketing Firm) if there is no secret? Because:
- They have experience
- They have desired professionals and tools
- It might be your one and only business, but they have worked with so many businesses of many different sizes so they know better psychological and technical stuff than you.
- And lastly, they can provide better and faster results than you.
But when you are going to work with any Internet Marketing Firm what should you expect from them? I think this is a common question on most business owners’ minds basically when investing on internet marketing. Here are few points which can really help you to get clear answer to your question.
Deep Research for Analyze the Niche and Business
“If you steal from one author, it’s plagiarism; if you steal from many, it’s research.” (Wilson Mizner)
Ha ha, Seems funny!! But it is true. To do well in business you must have to spend some time on research and have to have a broad look on
- Niche of the Business
- Competition within the Niche
- Common psychology of the targeted audience
An internet Marketing firm will first cover these angles to make their approaches effective.
Each and every niche and audiences have different characteristics. So you can’t hope that the plan for a baby foods marketing will be the same as that of a credit card company.
Competitors Performance Analysis
You have competitors, right? Most of them have been working in this field before you started your own journey. So they already have brand reputation, web traffic, and leads.
How did they get those?
What they are doing?
This information really matters.
To run a successful business you must have a clear analysis of your competitors, their approaches, how they are dealing with their customers, and how they are performing in social media.
So to run an effective internet marketing campaign they will focus on these factors. Your competitor’s are doing great, but missing some parts as well. By figuring out these aspects the internet marketing firm can bring you well of your competitors.
Note of Current Business Conditions
The current condition of your business is important. Is it a new business or an ongoing concern? Are you able to make profit? Are you doing well enough? What about the past performance of your business? Has your business ever gone through a slump when it was doing okay? All of these data is important for creating a great marketing plan and strategy. An internet marketing firm can make this kind of plan more efficiently.
Note of Strengths and Weaknesses
You cannot simply drive your marketing approaches through common sense and what’s on your brain alone. You need appropriate data to achieve great results and for future references. For instance, you need to identify:
- The strongest parts of your business to focus on
- The weaknesses that need fixing
- Plans for the upcoming year
You probably already know that SEO strategy is the most important and vital part for your business growth. This is an important part of your business marketing strategy that has the potential to gain you lots of targeted web traffic to drive your product sales. Internet marketing firms have technical professionals for on-page SEO and also have professionals for link building, reputation, and communication building. Each and every day, SEO is evolving and getting more complicated for those who want quick results. At the same time, it is becoming more useful for those firms that really care about their customers and their brand, firms that are well organized and have a clear idea of their customers’ expectations. An internet marketing firm’s responsibilities include creating an effective, safe, and ethical SEO plan and implement the plan. Remember, a bad or spammy SEO plan can harm your site forever. Learn why you should avoid low priced SEO firms and freelancers.
“A brand is no longer what we tell the consumer it is, it’s what consumers tell each
other it is.” (Scott Cook). –
“A brand is no longer what we tell the consumer it is, it’s what consumers tell each
other it is.” (Scott Cook).
So to get closer to the audiences, to learn more about their expectation, and to serve according to their needs, there are no alternate ways rather than be Social. Your firm should have a strong Social Media Presence. You should have a clear plan how to make your customers happier and engage with them. So you need a clear social media marketing plan. Read Why a CEO should be active on social media.
Paid Advertisement Plan
Depending on your business needs, you should set aside a budget for paid advertising. This is because:
- SEO results will not be attained in a matter of just few days
- You cannot gain much fame on social media in just a few months
In your marketing plan, you should implement the following:
- You have to be visible in Social Media
- People should hear your brand name
- People should see your brand logo
- People should see your latest posts and products
When 200 internet users view your paid advertisement and 40 0f them visit your site, 20 of them start talking about you to 20 other people, and 10 get serious about your brand, you may end up with 10 new customers who may in turn bring you 5 more visitors. So ultimately, you will end up with 235 people who have heard about your brand and probably get 1 or 2 people interested enough to buy your products.
At the very beginning before achieving your desired web traffic from SEO or SMM, you should focus on paid advertising on sites such as Google and Facebook. This can be a big boost for your brand buildup and lead generation. However, advertisement is not an easy process. Many people hold the wrong perception that just by investing lots of money they will increase their sales. This is a wrong approach. There are many things to consider, which include geographical location, advertisement looks, and calls to action. To run a successful advertising campaign, you need successful professionals.
All big firms stay big by focusing on quality and ensuring proper quality monitoring plays a vital role. You need to monitor how the campaign is running, how the staffs are performing, how successful the plan is working out, how fast customer’s expectations are changing, and how fast the market is evolving. Internet marketing firms have professionals to conduct market research and market monitoring. These professionals have the experience to know which parts of your marketing campaign require close monitoring and how often they should focus on it.
Your online business’ marketing success highly depends on communication. Whether you are selling goods or providing services, you must have a great relationship and effective communication with your customers, competitors, and other niche leaders. The better you communicate the more benefits you will enjoy. An internet marketing firm should have professionals with great communication skills. If you find they are not very good in communication, you better not go with them. They will not provide you with a clear idea of what they are doing and will be very famous for their constant excuses.
You are investing a lot in your business, and basically after developing your quality products, the rest of your success depends on
marketing. Therefore, your marketing firm needs to conform to high professional standards. They should know how to courteously and effectively deal with customers and their issues. If they cannot show professionalism when dealing with you, then is it possible they will conduct themselves professionally with your customers? Therefore, you should expect a great professional attitude from your internet marketing firm and rely on them to take your business to the next level.
Finally, the ultimate success of your business will depend on your product quality and the effectiveness of your marketing campaign. You cannot achieve sustainable success with bad products no matter how good your marketing approaches are. Similarly, you cannot have your desired sales with a poor marketing strategy even with the best quality products. A professional internet marketing firm will know how to boost your business and you should have the willingness to consistently produce high quality goods and services to satisfy your customers’ needs. If you do your part, then don’t worry, success is beckoning and coming to you soon.