Is your marketing achieving the desired results? An awesome marketing strategy is one where the buyer happily makes a purchase knowing they have acquired something that will provide value. However, most marketing and sales strategies leave the customer feeling hustled and the goods forced on them. One of the best strategies for having a happy customer who will return willingly for more purchases in the future is the use of content marketing. There are many benefits that underline the importance of content marketing.
1# Increases Revenue
Your content marketing can work wonders for your own products and services. It increases awareness about your products and entices prospective customers into making purchases. Moreover, if you are running a fantastic content marketing campaign, you will receive lucrative offers from interested advertisers and sponsors. With everyone wanting to ride on your success, you have more choice on offers to accept. You get to pick to promote only products, services, and affiliates that benefit your readers and increase your income streams.
2# Establishes Authority
When you have a fabulous content marketing strategy, everyone in your particular niche will be benefitting from your informative insight. People will be looking up to you to provide solutions to their problems. Experts will be running to you to source for your opinions while merchants will be running to you to earn your nod of approval. Content marketing establishes you as a knowledgeable authority in your field. His authority can be used for the good of your audience. With such goodwill, the content marketer can increase revenue streams and start earning as a guest speaker, consultant, or expert trainer.
3# Builds a Loyal Community
Providing valuable information and updating readers on new innovations and products is a superb way of attracting readers. If you do this consistently your readers become regular site visitors who bookmark your pages, share your content, and invite their friends and family to join the conversation. In time, you have a loyal following of people hooked on your word and ready to try out the products you believe in. A good content marketing strategy should result in a loyal community of readers and buyers.
4# Encourages Engagement
Buyers like to hear what kind of benefits they stand to gain from a product or service. Nevertheless, on the other hand they do not like being told what to do. They love being involved in the whole decision process. A great content marketing strategy works better than all other outbound marketing strategies in that it encourages participation. Readers get to comment on your content, they are allowed to offer dissenting opinions, and can have healthy debates amongst themselves on issues pertaining to the content topic. In fact, they are mostly even free to go off on a tangent and discuss unrelated topics and initiate discussions that may have nothing to do with your posts and products. Such types of engagement do well in boosting your site stats and limit your bounce rates. They keep your audience interested and create opportunities for conversion.
5# Improves SEO
The technical side of Search Engine Optimization is usually necessary for boosting site rankings and helping readers find you online. However, all the best SEO techniques in the world cannot thrive and bring favorable results in a vacuum. SEO has to be accompanied by an appropriate and effective content marketing strategy. The days of keyword stuffing for Google ranks are long over. All major search engines use algorithms that pick up on quality content. Additionally, readers will only share, comment, and revisit content that they find fascinating, entertaining, and informative.
6# Adds Value
Delivering insight and entertainment are critical objectives for any content marketing strategy. The use of videos, animations, memes, pictures, and high quality writing provides the site visitor with additional value. Helpful advices and handy guides make your company website or blog worth returning to again and again. This kind of value breeds loyalty and trust.
7# Funnels Leads
When a reader likes your content, it is very likely s/he will subscribe to future posts, newsletters, RSS feeds, and email lists. Content marketing boosts your lead generation efforts in multiple ways. The same readers who find your content informative, useful, and fascinating will want to share it with their friends, families, colleagues, customers, and other acquaintances. This results in a domino effect of 24-hour lead generation.
It is difficult to envision any company getting a meaningful online presence without a good content marketing strategy. The benefits and advantages of investing in content marketing are many. Additionally, these benefits are usually instant and continue to bear fruit long after the work has been done. For instance, an interesting blog post written two years ago can still be selling your products today, gaining new leads, and driving qualified traffic to your business website today.