fbpx

Case Study of PiHR

How PiHR Generate 217% More Leads with the Help of Bizcope

Case Study of PiHR

About PiHR

PIHR Logo
 

PiHR, owned by Vivacom Solution Ltd, is the leading SAAS-based HR management software in Bangladesh.

PiHR, first launched 2.5+ years ago, was nothing more than HR software. Now PiHR is one of the leading HR software in the industry.

PIHR Logo

Challenges

 

PiHR partnered with Bizcope to help them overcome the following challenges.

Lack of brand visibility: As a new HR management tool, PiHR had very minimal brand visibilities even after working with another Digital Marketing company for some time. A lack of brand visibility can bring your business nowhere. Like –

  • Not Getting Content in Front of People
  • Targeting the Wrong Audience
  • A Non-Engaged Audience

 

Lack of leads: No business can survive if they don’t implement a leads funnel based on their targeted customer. A few reasons why the shortage of leads can harm a business-

  • targeted customers have no idea of your product
  • marketing on the wrong channel
  • marketing your product feature, not benefits
 
Lack of ROI: They were not calculating ROI and were doing marketing randomly. One of our challenges was to establish an ROI goal based on leads. ROI is important for –
  • measuring profitability
  • achieving congruence

Solutions

 

PiHR reached us after running several marketing strategies for 18 months and witnessing indifferent results. They knew their offering was strong, and they got the best possible HR software services but could not replicate what their competitors were regularly getting.

BizCope worked for PiHR to implement the following solutions.

Step-1: Creating a Buyer Persona. Before launching any marketing campaign, we thoroughly analyze who is our targeted customers & where are they hanging out. 

Step-2: Analyse competitors. Analyzing top competitors helped us replicate their success, even better than them.

Step-3: Setup Facebook ads campaign. We launched a Facebook Ads campaign targeting those interested in this software. 

Step-4: Maintain social media interaction regularly. Brainstormed & created content and published on various social media channels.

Step-5: Increase search engine traffic. We performed keyword research and found profitable search phrases that can skyrocket PiHR sales. After that, we implemented our proven strategy to rank on Google.

The Results

237.87% Increase in Generating Sales Lead

 

The campaign has been a steady increase after the first few month of our campaign, reaching a peak through May and June in 2021.

pihr analytics
pihr analytics

6145% Increase in Targeted Traffic

 

The campaign has been a steady increase after the first few month of our campaign, reaching a peak through May and June in 2021.

Last Words

When it comes to being successful online it starts with a solid and proven strategy. If you don’t have a proven strategy in place, no matter how hard you work, you will fail to see the result.

Every niche is different, and every business has its own particular needs. In this particular case, you’ve seen what we have done to achieve this huge target. Not every site needs the same strategy, which is our job to find out.

CLAIM YOUR

FREE 30-MINUTE STRATEGY SESSION!

Because our Digital Marketing Strategists only have a specific number of slots available each month. So, do hurry and take action before your competitors fill them up!

WARNING: Before you claim your free consultation please be informed that this is only for those who are serious about improving their business for long term success.

Please note that you will be speaking with a Digital Marketing Expert, not a salesperson.

He will make the strategy for you but to improve your sales we need your commitment and dedication. If you’re not ready for that please don’t try it.

But if you are serious about setting up your SEO or Digital Marketing Campaign to increase your profits, book your FREE strategy session as early as possible.

Nahid Hasan

CEO, Owner

Get started today!

We work 24/7 round the clock to satisfy our clients and help them to satisfy their clients. If you want to know how can we help your business just fill the form and click on Start Now button! One of our team members will call you shortly.

Thank you

Please Check Your Mail