The heart of a great Search Engine Optimization campaign is Google. People are always using Google SEO Algorithms to get the right indexing for their site, Google Analytical Reports to improve their websites, Google Webmaster Tools (speed and keyword tools) to get smooth navigation with the right keyword density for their sites.
For any expert Webmaster, it’s always about Google. Google this…Google that. Google sets the rules, the codes, the ethics, and the plan for any great SEO campaign. It is the main regulator for all the important SEO platforms so that everyone gets a fair treat and the right ranking for their websites.
Google wants you to rank. To sell your products online and to create a fantastic impression to both your clients and competition, only that it wants you to do it well. And let me tell you something if Google considers your website to be high-quality other search engines say, Bing, MSN, and Yahoo among others will most definitely treat it as so.
The bark ends with Google!
It wants you to provide quality, not quantity. It wants you to stay original not cliché. It wants you to be unique not a replicate. It wants you to respect other clients’ property but not steal it. In short, Google wants you to be ranked as you because no two people are ever alike and so are your websites / business.
And that is why Google wants you to compose original content for your website and build great and unique links over time. To remain creative every single day and to come up with unique opportunities that will allow for the ideal indexing of your page.
Also, it is due to this that Google doesn’t like thin content and let me explain to you the reasons why.
Google Think One Can’t Provide Much Value Through Thin Content
This is usually the very first reason to why Google doesn’t appreciate any form of thin content. And Google is right.
Do you know why? Over the time that I have been helping small businesses to realize their potential, it has occurred to me that a thin content never contains well-researched facts.
Usually, content should be all-inclusive, well researched, and very much up to date. Even with ideal internal link building from your website’s internal pages, content should be quality.
But do you think you can get every vital detail that you need to support your idea in such a small, thin, and shallow content? Personally I don’t think so.
Therefore in short thin content can’t provide a great argument basis (thesis), fantastic information to back up the argument, and enough links to other contents that will support your argument.
Uniqueness Doesn’t Mean It is Quality Content
Another reason as to why Google doesn’t like thin content and which you should keep in mind is this – unique content doesn’t necessarily mean quality content.
In simple terms, this is what I mean. Well, you have prepared your content and running it through Copyscape or Grammarly it is unique, original, and very much like no other.
This means that in fact you have passed the very first test of content algorithm. Now the next thing is to determine the quality. In doing so, you choose to ask yourself these vital questions.
- Does my page have a question/ idea in place?
- Does my page answer the question it asks?
- Does my page give enough evidence to support its argument?
- Does my page go beyond just selling my product, getting ads, and building links?
And at the end of it find that the answer to these questions is YES. But what if any of them misses with a NO? Then most definitely your content is not quality.
Google Wants Something New to Write and Share
Again the next reason that I have always stressed on to my clients is the need for new ideas by Google. Trust me selling a new idea to a new group of people can be very hard in thin content.
And just like I have said in these very first points, you will need great insight and enough explanations to make me buy a new idea. That can never be done in a shallow content.
So ideally thin content is a great turn off in trying to pass a new idea, you will need to avoid it by all means. Rather find well researched and fulfilling content to entice Google to your doorstep.
Thin Content Can Be Easily Merged and Is Vulnerable To Duplication
And if you’ve been around long enough like I have, then you know that most people who run to duplicate the content of your website have no time to find the core info that you intend to drive.
So when you upload shallow content on your website, you give them an easy opportunity to rush through it and probably take down every detail. And since they can easily spin it around, they will also be quick to merge and form other content that could be equally less valuable.
Finally, before I forget, thin content is not great for link building and this simply means that it’s the main source of too much spammy content that we have today.
Having told you all these, I know you could be wondering exactly how your content should be. Well here are the tips that my experience has taught me over time.
- First, your content should be unique. Meaning that starting from within your own site, from one internal page to the next, no content should resemble the other. And the same should trickle down to other guest sites that you have posted any content.
- Next, your content should be produced by an expert or a professional based on research and expertise – since Google will look into the authority of your site before they rank your page and this is what guarantees quality.
- Again your content needs to remain objective, clear, focused, and unbiased. They should articulate the subject from every ideal angle and not just from one side.
- Also, keep your content free from grammatical mistakes. Pay attention to details and ensure that it strikes well with the images that you might include, visit my website and learn out more.
- But finally, the balance between the ads and the content. A single page that is well visible without scrolling shouldn’t have so many ads to go with it. Rather strike a balance. Don’t come out as someone who only has content for the sake of running ads and making money. [know how to perform a content audit]
If you use these points well, and again optimize your website for search engines in the best ways, trust me, ranking your page will never be easier. Everything that I have given you here is what I have learned over time and has really helped me and my clients. If you want more, feel free to contact me.